The Denim Day campaign was originally triggered by a ruling in the Italian Supreme Court, where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans, she must have helped the rapist remove her jeans, thereby implying consent. The following day, women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Denim Day always takes place in April, which is recognized as Sexual Assault Awareness Month (SAAM).

What can you do? Spread the word!

Share Denim Day Louisiana on social media. Get everyone in your office to wear jeans! Ask your school to wear jeans. And don't forget to wear your Denim Day pin!

Check out our website for fantastic Denim Day Louisiana resources!